Learning Skills Network


 
Developing Business Talent

                               Creating High Performance Organizations
                                                                                                                                                                                      Tel: +44 (0) 1276 537238
SALES & CUSTOMER FACING SKILLS 
                                                                                                                                            Email: training@learningskillsnetwork.com
Learning Skills Network



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KEY ACCOUNT MANAGEMENT


Course Introduction:

Following group introductions, we will provide an overview of our program and it's objectives. One or more short ice-breakers will be used to initiate group interaction and to get a sense of the group's style. As part of this activity, we also give the participants the opportunity to identify their personal goals so that these can be taken into account within the program.


COURSE FOUNDATION:



The Profile of a Key Account

Developing a Key Account for the Long Term

Recognizing Future Potential

Key Account Management and the Consultative Sales Approach

Account Planning

Contact Management

The Importance of Client Awareness

Networking

Sales Negotiation Techniques

Account Maintenance

Forecasting - The Bottom Line

Participants Prepare an Action Plan for the Future


SUGGESTED COURSE DURATION: 2 DAYS